NOUVEL launched in July 2024, inspired by my little love and made for yours to wear.

At NOUVEL, we believe in thoughtful design for modern little ones. Inspired by the beauty of minimalism and the magic of childhood, we create elevated essentials that blend timeless aesthetics with everyday comfort.

Each piece is crafted with care, using premium, natural fabrics that feel as good as they look. Designed for transeasonal wear, our collections offer effortless style that moves with your child—because we know that play, adventure, and discovery should never be limited by what they wear.

NOUVEL is more than just kidswear; it’s a lifestyle rooted in simplicity, quality, and intention. We focus on neutral tones, soft textures, and timeless silhouettes that can be loved and passed down, making everyday dressing easy, functional, and beautiful.

Welcome to NOUVEL—where less is more, and every detail is designed with love.

- Jess "Director" NOUVEL